Lido Love was a one off day and night arts extravaganza taking up occupation in London Fields Lido celebrating the history of the swimming pool. Once laying unused and on the brink of destruction an amazing group of musicians squatted the pool and it's various rooms, ultimately stopping the bulldozing and allowing thousands of pool revellers to enjoy it forever more.
I worked with the group of curators and programmers to deliver an identity and all materials across the event. Personally I wanted to do something that spoke of the actions that the squatters did, so I occupied the typeface Calvert, creating three new wetnesses of the font for use across the materials. Sorry Margaret.
Programme, posters, tickets, T-shirts, Badges Typeface.