Celebrating some SECRETS
OF a PUBLIC POOL
Lido Love was a one off day and night arts extravaganza taking up occupation in London Fields Lido celebrating the history of the swimming pool. Once laying unused and on the brink of destruction an amazing group of musicians squatted the pool and it's various rooms, ultimately stopping the bulldozing and allowing thousands of pool revellers to enjoy it forever more. (read more here)
Design for print the materials consisted of a programme, posters and flyers and some badges. I folded standard A sized paper short in reference to swimming lanes at the pool, it gave a nice format to the works. Then using just 2 colours of ink and 2 colours of paper I created duotoned images.
I worked with the group of curators and programmers to deliver an identity and all materials across the event. Personally I wanted to do something that spoke of the actions that the squatters did, so I occupied the typeface Calvert, creating three new wetnesses of the font for use across the materials. Sorry Margaret.
The logo was a simple take on a pool without water. With a shadow, previous life as water. The simple 2 colour brand was really led by the printed applications and also the desire to make something bold and punchy.
The night was closed off with a performance from Bon Bon Koatokai the very same band that had been squatting the Lido all those years ago. And just like that the story and the pool's alternative use faded into the background.
Project supported by Arts Council, printed and made whilst at Hato Press.