IF IT AINT BROKE
Then break it and redesign it
Typefaces/fonts and character sets have developed from early use of alphabets in creating unique visually different fonts to be used in a number of areas, for various uses.
Arial has become known as a default typeface for the digital generation. Software like microsoft word defaults to it, and many web browser defaults will also use it, commonly termed simply as ‘sans serif’. Taking this default and commonality as a starting point. ‘A typeface’ sets our a design challenge and to add further to the idea of commonality to use just the forms, apertures found in both the uppercase and lower case Aa of arial to create a full character set and with it this typeface your see within the spec.
The restriction of design doesn’t restrict form, creating something completely unique from a typeface that is so invisible.
Keeping the original sample in use for each case acts as reference to the typeface roots. But in it’s new situation the original ‘designed’ characters feel out of place and sit awkwardly against it’s new sibling characters.
ABCDEFGHI JKLMNOPQR STUVWXYZ
Make an Action Poster & Formulate a Plan.
Given the nature of the type design and the fact that this typeface is sample based. It has the potential to bring up the same issues and arguments that we’ve seen unfold, forinstance, in the music industry. Designed/remixed/deconstructed/mutilated/repurposed/played with this typeface for fun and would be happy to see some of it’s use going on in the grassroots and DIY cultures taking place around the country. For this reason it is registered under the Creative Commons licensing act, to be used for free for any such non commercial based projects. I don’t think it’s aesthetic sits in line, nor the concept of it’s design, to be used in any commercial based context, be that any business that’s primary aim seeks to make money. If you can convince me otherwise then that can be a discussion. How to design a poster to speak out against something you don’t believe in. Or in a more positive slant, how to design a poster to speak out for something you DO believe in. I create work seeking to de-homogonise the face of graphic design. The overuse of certain typography, replication of various designers works and scenes for which graphic design falls into and out of can quickly become stagnant and those that sit within them run to risk of creating fickle, fake and dehumanised works. With this in mind I will use the example of speaking out against commercial graphic design, and overuse of swiss favourite Helvetica.
abcdefghi jklmnopqr stuvwxyz
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.